A leading German based technology company wants to lift up company’s reputation as thought-leader in the industry. The company encountered difficulties as they have minimum understanding of Indonesian media landscape, as well as efforts to build sustainable relationship with the media.
Kiroyan Partners focused on first providing an accurate understanding of the unique media landscape and dynamics in Indonesia. Moreover, through the advisory component of the service, we helped them strategically align their communication activities with the company’s business objectives as well as the local business context and thus suitable media outlets to be engaged and effective messaging for every engagement.
The tangible deliverables included communication collaterals and media events aligned with business goals such as press briefings, exclusive interviews, media roundtables, releases, op-eds, and media visits. The company had received greater exposure on its technology portfolio and forged closer relationship with national and local media in Indonesia.