Challenge
Having existed in Indonesia for over 40 years, a leading German adhesive technology manufacturer was hardly recognized as a prominent player in the industry. The company sought to strengthen its reputation and become the thought leader in the industry.
Our approach
Kiroyan Partners developed a communication strategy to support the achievement of the company’s business objective. This strategy was later translated into a practical plan to boost its reputation in the national and local media, as well as among key industry players. Through the ongoing strategic advisory, KP also helped the company to better understand the unique media landscape and dynamics in Indonesia. The counsel given had equipped the company with practical knowledge when encountered media inquiry, and more importantly, it helped build more sustainable relations with the media.
Results
The company had received greater exposure to its technology portfolio and forged a closer relationship with national and local media in Indonesia. The communication strategy and execution had eventually strengthened the company’s profile as leader in adhesive industry.
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