Challenges
A leading polyester manufacturer encountered difficulties obtaining government approval of its debt restructuring. The company’s plans were hampered by the poor reputation of former leadership, whose tenure had tarnished the company in the eyes of government officials.
Our Approach
Kiroyan Partners built a strategic media campaign composed of media workshops, editor briefings, op-ed placements, seminars and media monitoring analysis to place the company in a more favorable public position and improve its socio-political status, thereby allowing the government to make a more objective decision.
Results
The resulting media campaign allowed the company to reach a number of key government officials, and, through a variety of avenues that were previously closed, restructure its debt more smoothly.
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