Amid the global political dynamics and the continuous evolution of policies shaping the year 2025, businesses and public affairs (PA) practitioners face significant challenges in executing their strategic roles. From the impact of geopolitical shifts to the importance of ethical communication in maintaining a company’s reputation, every step must be taken with caution and meticulous consideration. Furthermore, with the ongoing political transition in Indonesia, the role of PA has become increasingly critical in fostering constructive relationships with the government and creating mutually beneficial partnerships.
The three key aspects outlined below are integral to a company’s sustainability strategy in the face of global uncertainty.
Global Political Dynamics and Its Implications for Public Affairs
There is no denying that the dynamics on the international political stage, which have unfolded since the previous year, will profoundly influence organizations and businesses worldwide, including in Indonesia. Changes in the geopolitical landscape—whether through democratic transitions of governments in various countries or inter-country conflicts—do not just alter the political landscape globally, but also influence international trade relations.
For businesses, especially those with international markets or supply chains, it’s essential to be more proactive in monitoring geopolitical situations and foreign policies. Changes in other countries can significantly impact their markets and operations in Indonesia. Take, for example, the US-China trade war, exacerbated by Donald Trump’s re-election as president, which initially set the stage for this conflict. This has particularly reshaped global trade dynamics in sectors such as electronics and manufacturing.
Such developments require PA practitioners to be increasingly vigilant, monitoring both domestic and international trends. It’s no longer enough to focus solely on local issues—PA must also keep an eye on global dynamics that could have both positive and negative impacts on business operations.
An up-to-date stakeholder mapping process must be executed carefully to ensure the company remains relevant and adaptable to the shifting political priorities and emerging policies. This mapping not only helps identify key stakeholders, but also uncovers potential strategic partnerships and business opportunities that can be leveraged for the company’s long-term sustainability.
Honest Communication for Business Continuity
One of the core responsibilities of PA practitioners is to monitor and analyze issues and policies that may affect a company’s sustainability, both operationally and reputationally. However, equally important—yet often overlooked—is the authenticity of corporate communication.
A professionals should not solely focus on managing relationships with stakeholders but must prioritize honest and ethical communication. Today’s public and stakeholders are no longer swayed by empty promises or lip service from companies; they want to see organizations take clear stances on social, political, and environmental issues.
Honesty is not only about what companies communicate, but also how they act in alignment with the values they promote. This is a significant challenge for the business world, as claims without tangible actions are easily subject to public scrutiny, especially in an era where information spreads rapidly and virality becomes a powerful tool for the public to demand change.
Therefore, as we approach 2025, PA practitioners must be agile and responsive in adapting to the shifting social, political, and economic landscape. They must quickly identify opportunities or potential crises, all while upholding integrity and authenticity in communication. Companies that are able to engage in honest communication based on the values they uphold will be able to maintain a strong reputation and garner support from various stakeholders.
The Role of Public Affairs in Positioning the Company as a Strategic Government Partner
In the midst of the political transition unfolding in Indonesia, PA practitioners also play a critical role in assisting companies in navigating regulatory changes and the challenges they bring. It is essential for companies to maintain good relationships and establish themselves as strategic partners for key government stakeholders. This not only helps build and maintain a company’s reputation and social license to operate, but also opens up greater business opportunities.
PA serves as a bridge between business and government by adjusting strategies and engaging effectively with the new administration. Through a deep understanding of policy shifts and effective engagement with government stakeholders, companies can position themselves as active partners in development.
Companies with strong government ties are more likely to receive support when facing regulatory or bureaucratic challenges. For example, companies that actively participate in dialogues with the government regarding industrial policies can offer constructive input and help create regulations that support business growth.
Trust and strong relationships with government stakeholders, built on honest and ethical communication and engagement, will ultimately be the key to success in driving business sustainability amidst the ever-changing global political dynamics.*
The post-2024 presidential election government transition in Indonesia should be closely monitored by public affairs practitioners to provide relevant and timely advice to clients. (Photo: BPMI Setpres/Cahyo)
Verlyana V. Hitipeuw
CEO & Chief Consultant, Kiroyan Partners
This article has been published in PR Indonesia magazine 112th edition issued on February 2025, page 32-33.
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