Context
Under the USAID-funded CEGAH program, three Indonesian government institutions were tasked with strengthening anti-corruption initiatives. While policy frameworks and institutional mandates were in place, effective communication was recognized as a critical enabler for both implementation and long-term sustainability.
Challenges
Communication practices across the institutions were fragmented and largely operational, with limited strategic direction. Existing materials, channels, and messaging lacked consistency and did not fully support engagement with key stakeholders, both internally and externally. Without a structured approach, anti-corruption efforts risked being less visible, less understood, and less impactful.
Our Approach
Kiroyan Partners conducted a comprehensive assessment across the three institutions, reviewing communication strategies, materials, channels, and organizational practices. This included desk research, stakeholder interviews, and facilitated discussions to identify gaps and opportunities. Based on these findings, we developed tailored communication strategies for each institution, supported by practical recommendations on messaging, channel optimization, and material development to improve effectiveness and consistency.
Impact
Each institution gained, for the first time, a structured and integrated communication strategy to support its anti-corruption mandate. This enabled more consistent engagement with stakeholders, clearer articulation of initiatives, and a stronger foundation for sustaining communication efforts beyond the program.
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