Context
A state-owned manufacturing group in Indonesia underwent significant organizational expansion, bringing together multiple operating companies under a single structure. This shift required a more integrated and effective communication approach across the organization.
Challenge
The existing communication practices had developed organically across different entities, resulting in inconsistencies in messaging, channel utilization, and internal alignment. Without a comprehensive understanding of these gaps, the organization risked fragmentation in communication and reduced effectiveness in supporting its strategic objectives.
Our Approach
Kiroyan Partners conducted a comprehensive communication audit covering both the parent company and its operating units. The process combined qualitative and quantitative methods, including stakeholder interviews, focus group discussions, and document reviews. Based on these insights, we identified key gaps and developed strategic recommendations to strengthen communication effectiveness, including guidance on channel optimization, internal engagement, and alignment mechanisms.
Impact
The organization gained a clear and structured understanding of its communication landscape, including areas for improvement and opportunities for alignment. The recommendations provided a practical foundation for enhancing communication practices across entities, supporting more consistent messaging and stronger internal coordination.
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