Context
A newly established joint-venture company in Indonesia’s natural resources sector sought to build support among key stakeholders, including local communities, government, and civil society. Operating in areas with complex local dynamics, the company recognized the importance of shaping public perception to support its long-term sustainability objectives.
Challenge
The company faced resistance from local communities, particularly related to land use and encroachment issues, which influenced broader stakeholder sentiment. Media coverage played a critical role in shaping these perceptions, yet the company lacked a clear understanding of which outlets mattered most and how narratives were being formed. Without this clarity, engagement efforts risked being unfocused and ineffective.
Our Approach
Kiroyan Partners conducted a comprehensive media mapping exercise across national and local outlets, combined with in-depth content analysis to assess how the company and its operations were being portrayed. These insights were used to identify priority media channels, refine key messages, and develop a targeted media engagement strategy. The approach was complemented by internal communication guidance and spokesperson preparation to ensure consistency across all touchpoints.
Impact
The company gained a clearer understanding of media dynamics and stakeholder perception drivers, enabling more focused and strategic engagement. Improved messaging and targeted outreach strengthened its ability to influence narratives, support stakeholder relationships, and reinforce its positioning within a complex operating environment.
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