Context
A publicly listed renewable energy company in Indonesia sought to strengthen its position within a rapidly evolving energy landscape. As the country accelerated its energy transition agenda, the company aimed to elevate its role beyond operations—towards becoming a recognized voice in shaping the national discourse on renewable energy.
Challenge
Despite strong operational credentials, renewable energy remained underrepresented in mainstream discourse. The company faced the dual challenge of increasing its visibility while contributing to a broader narrative on energy transition. Without a clear and consistent positioning, there was a risk that its role and impact would not be fully recognized by key stakeholders.
Our Approach
Kiroyan Partners designed and implemented a comprehensive communication strategy combining narrative development, media engagement, and advocacy. We strengthened corporate positioning through thought leadership and targeted media outreach, while activating multi-channel communication to expand reach and engagement. In parallel, we supported education and advocacy initiatives—including curated speaking opportunities and stakeholder engagement programs—to help elevate renewable energy issues within public discourse and reinforce the company’s role in advancing the energy transition agenda.
Impact
The company achieved stronger visibility and a more defined positioning within Indonesia’s renewable energy sector. Media sentiment improved, with increased positive coverage and reduced negative exposure. Enhanced engagement across digital and stakeholder channels supported broader recognition, while leadership visibility in public forums reinforced the company’s role as a credible contributor to the national energy transition narrative.
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