Context
A leading textile manufacturer sought government approval for a critical debt restructuring plan. The outcome would significantly affect the company’s financial stability and long-term operations in Indonesia.
Challenges
The company faced deep skepticism from government stakeholders due to reputational damage caused by previous leadership. Despite internal changes and a new strategic direction, legacy perceptions continued to influence decision-making. Conventional engagement channels were ineffective, limiting the company’s ability to present its case objectively and regain institutional trust.
Our Approach
Kiroyan Partners designed a targeted media and public affairs strategy to reshape stakeholder perception and reposition the company within the socio-political landscape. This included curated media workshops, editorial briefings, strategic op-ed placements, and stakeholder-focused forums to ensure accurate narratives reached key decision-makers. These efforts were reinforced by continuous media monitoring and analysis to refine messaging and maintain alignment with evolving public discourse.
Impact
The campaign successfully expanded the company’s access to key government stakeholders and reopened previously constrained communication channels. By improving the company’s public positioning and credibility, the initiative enabled a more balanced evaluation of its restructuring plan. This ultimately contributed to a smoother approval process and strengthened the company’s standing in the policy environment.
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