Context
A leading FMCG company in Indonesia’s hydration and nutrition sector undertook a major business transformation affecting multiple stakeholder groups, including employees, media, government, and partners. Given the scale and sensitivity of the initiative, communication became a critical factor in ensuring stability throughout the process.
Challenge
The transformation required consistent and carefully managed messaging across diverse audiences, while operating under heightened scrutiny. Internal information leaks posed a significant risk, with the potential to disrupt implementation and trigger reputational challenges. Ensuring alignment between global strategy and local execution added further complexity.
Our Approach
Kiroyan Partners supported the refinement and localization of the communication strategy, ensuring alignment across internal and external stakeholders. We developed and adapted key communication materials—including messaging frameworks, FAQs, and media-facing content—to maintain consistency with the overall transformation narrative. Media engagement was managed proactively to maintain balanced coverage, while continuous monitoring of media and internal discourse enabled early identification of risks, including potential information leaks.
Impact
The organization was able to maintain a controlled and consistent communication approach throughout the transformation period. Stakeholder engagement remained stable, supported by clear messaging and proactive media management. Continuous monitoring and risk anticipation contributed to minimizing disruption, allowing the transformation process to progress in a structured and coordinated manner.
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