Context
A leading German adhesive technology manufacturer had operated in Indonesia for over 40 years. Despite strong technical capability and global credentials, its presence in the local market did not translate into broad recognition.
Challenge
There was a disconnect between what the company represented and how it was perceived. Limited visibility and an inconsistent narrative meant the company was not yet positioned as a credible voice among media and industry stakeholders.
Our Approach
Kiroyan Partners defined a communication direction aligned with the company’s business priorities, focusing on credibility and consistency. We supported the development of narratives that reflected the company’s expertise, facilitated targeted engagement with national and industry media, and provided ongoing counsel to strengthen media readiness. The approach emphasized continuity rather than one-off exposure.
Impact
The company achieved increased visibility across key media platforms, including leading national and business outlets. More importantly, its presence became more consistent and better aligned with its capabilities, contributing to a stronger and more credible industry positioning over time.
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