Context
A foreign-owned aquaculture company operating in Indonesia faced sustained allegations of water pollution, which triggered negative media coverage and increased scrutiny from local stakeholders. Although technical studies indicated no environmental contamination, the issue continued to gain traction in public discourse.
Challenges
The persistence of allegations created a gap between verified findings and stakeholder perception. This exposed the company to reputational risk and potential operational disruption, particularly at the local level where community sentiment and government response play a critical role.
Our Approach
Kiroyan Partners supported the company through a structured public affairs and communication approach. This included stakeholder mapping to identify key actors and influence dynamics, development of a communication strategy to address concerns, and targeted engagement with local government, community leaders, and media. We also provided media training to strengthen spokesperson capability and supported the implementation of engagement efforts to ensure consistency and credibility.
Impact
The company improved its ability to respond to the issue in a more coordinated and strategic manner. Engagement with key stakeholders became more constructive, enabling the company to rebuild trust and strengthen relationships at the local level. This contributed to greater stability in its operating environment and reinforced its ability to manage similar issues going forward.