Context
A sub-holding of a state-owned energy company in Indonesia sought to strengthen alignment across a workforce of over 10,000 employees operating in geographically dispersed and operationally complex environments. As the organization evolved, internal communication became a critical enabler of cohesion, culture, and performance.
Challenge
The scale and dispersion of operations created fragmentation in communication, particularly between headquarters and field units. Remote teams faced limited access to consistent messaging, leading to silos and varying levels of engagement with corporate priorities. Without a structured approach, the organization risked misalignment between strategy and day-to-day execution.
Our Approach
Kiroyan Partners conducted a comprehensive internal communication audit, applying structured evaluation frameworks to assess effectiveness and identify gaps. Building on these insights, we developed a strategic internal communication framework supported by targeted engagement initiatives. A key component was the introduction of an Employee Advocate Program, designed to empower selected employees as internal communicators bridging organizational layers. The approach combined strategic design with ongoing facilitation, content development, and evaluation to ensure sustained implementation.
Impact
The organization experienced measurable improvements in employee engagement and communication effectiveness. Within months, increased participation and content contribution from internal advocates strengthened connectivity across locations. The program gained strong leadership endorsement and became an integral part of the organization’s internal communication approach, supporting greater alignment, clarity, and engagement across the workforce.
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