Context
An integrated petrochemical company in Indonesia had made significant investments in sustainability initiatives, including waste management, renewable energy adoption, and operational efficiency improvements. As the company expanded its presence, it sought to strengthen how these efforts were communicated to stakeholders.
Challenge
While the company had implemented various sustainability initiatives, its communication approach had not yet fully reflected the scale and relevance of these efforts. Without a clear narrative and structured messaging, there was a risk that its sustainability performance would not translate into stronger stakeholder recognition or strategic positioning within the industry.
Our Approach
Kiroyan Partners developed a sustainability communication blueprint to guide the company’s long-term communication strategy. This was grounded in research and communication evaluation, including stakeholder and issue mapping aligned with sustainability priorities. The resulting framework outlined key messages, communication directions, and strategic considerations to support consistent and effective communication of the company’s sustainability initiatives in line with broader sustainability agendas.
Impact
The company gained a clear and structured foundation for communicating its sustainability efforts, enabling more coherent messaging and stronger alignment with stakeholder expectations. The blueprint provided a strategic reference for future communication initiatives, supporting the company’s ambition to position itself as a credible player in sustainable industrial practices.
share this case study
