Context
An international university established its presence in Indonesia and sought to introduce its brand to a highly competitive education landscape. With multiple well-established institutions already operating in the market, the client needed to build initial awareness and position itself among prospective students and stakeholders.
Challenge
The client faced the dual challenge of low brand recognition and the need to differentiate itself in a crowded market. Without localized messaging and structured outreach, there was a risk that its positioning would not resonate with Indonesian audiences or gain traction across media and digital platforms.
Our Approach
Kiroyan Partners supported the client in developing a communication approach tailored to the Indonesian context, combining media relations and digital engagement. This included refining key messages, supporting targeted media outreach, facilitating opportunities for thought leadership content, and developing digital materials such as social media content and editorial features. The engagement also provided strategic guidance to align communication efforts with audience interests and local trends.
Impact
The engagement supported the client in establishing initial visibility and communication foundations for its presence in Indonesia. Early media outreach and digital content efforts helped introduce the brand to relevant audiences, while the strategic framework provided direction for subsequent communication activities.
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