Context
A logistics technology company in Indonesia aimed to strengthen its market positioning as businesses accelerated digital transformation during the COVID-19 pandemic. As demand for efficient and transparent logistics solutions increased, the company sought to establish itself as a credible voice within the evolving industry landscape.
Challenge
The pandemic significantly limited traditional media engagement formats, reducing opportunities for in-person interactions and conventional outreach. At the same time, competition for visibility intensified as more companies entered the digital logistics space. Without a clear and adaptive media strategy, the company risked losing momentum in positioning itself as a leading industry player.
Our Approach
Kiroyan Partners designed a digital-first media relations strategy focused on building sustained thought leadership. This included placing op-eds and feature articles, facilitating virtual media engagements, securing executive interviews, and creating opportunities for public speaking. The narrative was aligned with broader industry developments, including support for the government’s National Logistics Ecosystem, ensuring relevance in policy and business discussions. Continuous media monitoring informed adjustments to messaging and positioning.
Impact
The company achieved increased visibility and stronger positioning as a thought leader in the logistics sector. Consistent media presence and strategic messaging enhanced its credibility among stakeholders, reinforcing its role in shaping industry conversations while supporting long-term reputation building.
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