Context
A prominent shipping company in Indonesia faced a complex crisis stemming from a legal dispute with a fuel supplier. The issue, initially identified through an internal audit, escalated into a broader conflict involving allegations of misconduct and a civil debt restructuring process (PKPU), placing pressure on the company’s financial position and public standing.
Challenge
The situation combined legal, financial, and reputational risks, affecting not only external stakeholders but also internal confidence among employees. As the dispute gained visibility, the company needed to manage public narrative carefully while ensuring alignment with its legal strategy. Without a coordinated approach, there was a risk of inconsistent messaging, reputational damage, and erosion of stakeholder trust.
Our Approach
Kiroyan Partners conducted a detailed situational analysis to assess risks, stakeholder perceptions, and communication gaps. Based on this, we developed a crisis communication strategy that included key messaging for leadership, media engagement guidelines, and supporting communication materials. We worked closely with the legal team to ensure that all communications were aligned with litigation strategy, while also addressing internal and external stakeholder concerns in a consistent and controlled manner.
Impact
The company was able to manage the crisis with greater control and consistency, maintaining a stable public narrative despite ongoing legal proceedings. Strategic communication helped preserve stakeholder confidence and protect the company’s reputation, while supporting its ability to navigate the dispute without further escalation.
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