Context
An Indonesian distributor of a multinational HVAC pump manufacturer faced legal allegations from a former distributor, including patent infringement and defamation. The dispute unfolded publicly, accompanied by messaging intended to discourage customers from engaging with the company.
Challenge
The company needed to navigate legal proceedings while addressing growing concern in the market. External narratives risked shaping customer perception, potentially affecting trust and ongoing business activity.
Our Approach
Kiroyan Partners developed a communication strategy that operated in parallel with the legal process. Messaging was carefully framed to address concerns without compromising legal integrity. A structured media engagement approach was implemented to ensure the company’s position was visible and consistently represented, supported by coordinated outreach and content management across channels.
Impact
The company maintained customer confidence and continued operations without significant disruption. Media coverage became more balanced, reducing the impact of negative narratives. Communication supported stability in the market while the legal process proceeded.
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