Most top managers nowadays agree that building a constructive relationship with key stakeholders is essential to the sustainability of a company. However, although stakeholder management has become a widely used term, in many cases it has yet to be translated into an innovative approach to strategic communications, CSR and business sustainability.
Kiroyan Partners assists companies to fully integrate the stakeholder management approach at the strategic and operational levels of an organization. The services of Kiroyan Partners are designed to help organizations strengthen and improve strategic stakeholder management by offering assessment, planning and strategy formulation services as well as assistance with implementation and communication.
A Stakeholder Management Perspective on Strategic Communications and CSR
Stakeholders, i.e. parties or individuals who can affect and/or be affected by the achievement of an organization's objectives, are today recognized as those to whom companies are answerable. Strategic Communications and Corporate Social Responsibility share in common that they are based on Stakeholder Management.
At Kiroyan Partners, Stakeholder Management lies at the heart of the consulting process. This approach allows us to adopt a multi-dimensional outlook and put together tailor-made solutions to various environmental, economic and social issues as well as communication problems faced by our clients.
Minding All Stakeholders, Becoming Socially Responsible
Stakeholder Management provides the framework for implementing social responsibility within an organization: it is by carefully analyzing who constitute stakeholders and how salient their respective stakes are that an organization may come up with effective plans of how to best address issues in a socially responsible manner.
With Stakeholder Management at the core of our approach to the social environment, the evolving values of stakeholders are better understood and hence stakeholder expectations anticipated as they arise.
Strategic Communications, Not Just PR
Stakeholder Management as practiced by Kiroyan Partners transcends the traditional PR approach of "communicating with audiences" as we assist clients in more effectively engaging with their respective stakeholders, which includes identifying issues and addressing them.
Stakeholder engagement is to a large extent manifested through proactive communication, aligning the company's business goals with stakeholder expectations, and then conveying socially responsible performance to stakeholders in an ethical manner.