Challenge
A leading textile producer faced reputational risk after one of its employees was charged with theft. Although the company believed its staff member was innocent, it did note that the prosecution was marked by several inconsistencies that made investors skeptical of the company’s operations.

Our approach
Kiroyan Partners devised a public relations strategy designed to increase media coverage and public awareness of the case and, in turn, ensure a fair court proceeding.

Results
The media attention was appropriate and directed away from the company, which resulted in a fair trial for the company’s employee, allowing the business to maintain its reputation in the marketplace.

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